We have a care plan
Value, Health and Earth
Our team comprises diverse cultures and professional areas, with more than 400 employees working together to improve people’s lives through our products and solutions.
Mission
Our goal is built around our own essence. We have a plan, and we’re better together. We want to offer accessible products that provide value in the care, beauty, and hygiene of everyone and their homes, with the ultimate goal of reducing our environmental impact.
Vision
1. Benchmarks
In the development and manufacture of personal care and home products with a clear vocation for international expansion.
2. Positive impact
Applying all our knowledge and experience in the responsibility of taking on a strategy with the goal of being a collaborative, environmentally friendly agent and being a part of the solution, not the problem.
3. Sustainability
Creating a global project that involves all Group areas as we move toward a more sustainable image and reality.
4. Consumer-centric
Providing fair, democratic access to beauty, health, and home products for all with a good quality-price ratio and considering consumers’ diverse needs.
5. Daily effort
Development and future opportunity for consumers, employees, and company investors.
6. Transparent profile
Ambitiously, realistically, and transparently improving the company’s environmental profile, as well as that of its products.
Values
Innovation and technology
For a better world, via our knowledge and advanced technology to obtain products with personal, functional, and collective benefits.
Trust
In our employees. We value our teams and customers. We generate confidence in our products. We fully believe in transparency. This is the only way we can aspire to gain consumer trust.
Responsibility and sustainability
Integrity
Inclusion
Through equity in the company, diversity, respect, accessibility and collaboration to achieve common objectives.
Excellence

Innovation and technology
For a better world, via our knowledge and advanced technology to obtain products with personal, functional, and collective benefits.
Trust
In our employees. We value our teams and customers. We generate confidence in our products. We fully believe in transparency. This is the only way we can aspire to gain consumer trust.
Responsibility and sustainability
We seek sustainable alternatives and are committed to environmentally friendly practices.
Integrity
Honesty and responsibility in every decision, aligned with all company policies: quality, prevention, safety, and environment.
Inclusion
Through equity in the company, diversity, respect, accessibility and collaboration to achieve common objectives.
Excellence
We think, feel, and act to drive excellent financial results in line with ethical and responsible principles.